Principles of Marketing

Principles of Marketing

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A comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships.

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Armstrong, Gary (Author)
Format: Book
Language:English
Published: Upper Saddle River, New Jersey Pearson/Prentice Hall 2008
Edition:twelfth edition
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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