Principles of Marketing
A comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships.
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Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
Upper Saddle River, New Jersey
Pearson/Prentice Hall
2008
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Edition: | twelfth edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Summary: | A comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. |
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Physical Description: | xxxiv, 557 chiefly colour illustrations 28 cm |
Bibliography: | Includes bibliographies and index |
ISBN: | 9780136132370 0136132375 |