Principles of Marketing

A comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships.

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Armstrong, Gary (Author)
Format: Book
Language:English
Published: Upper Saddle River, New Jersey Pearson/Prentice Hall 2008
Edition:twelfth edition
Subjects:
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Description
Summary:A comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships.
Physical Description:xxxiv, 557 chiefly colour illustrations 28 cm
Bibliography:Includes bibliographies and index
ISBN:9780136132370
0136132375