Principles of Marketing

Principles of Marketing

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A comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships.

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Bibliographic Details
Main Authors:	Kotler, Philip (Author), Armstrong, Gary (Author)
Format:	Book
Language:	English
Published:	Upper Saddle River, New Jersey Pearson/Prentice Hall 2008
Edition:	twelfth edition
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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Description
Summary:	A comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships.
Physical Description:	xxxiv, 557 chiefly colour illustrations 28 cm
Bibliography:	Includes bibliographies and index
ISBN:	9780136132370 0136132375