Principles of Marketing
Learn how to create value and gain loyal customers. Todays marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing prese...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
Pearson Prentice Hall
2012
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| Edition: | 14E |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Principles of marketing 
PRINCIPLES OF MARKETING