Principles of Marketing

Principles of Marketing

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Principles of Marketing Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This, the second Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing...

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Armstrong, Gary (Author), Parment, Anders (Author)
Format: Manuscript Book
Published: Harlow, UK Pearson Education Limited 2016
Edition:2nd edition
Subjects:
Marketing
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