Principles of Marketing
A comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, New Jersey
Pearson/Prentice Hall
2008
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| Edition: | twelfth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Principles of marketing