Principles of marketing

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Armstrong, Gary, Franke, George
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice Hall 1989
Edition:	4th ed., annotated instructor's ed.
Series:	The Prentice Hall series in marketing
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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