Principles of marketing

Principles of marketing

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For the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a managing customer relationships framework that is...

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Bibliographic Details
Main Author: Kotler, Philip (Author)
Other Authors: Armstrong, Gary
Format: Unknown
Language:English
Published: Upper Saddle River, NJ Pearson Education 2004
Edition:10th ed
Subjects:
Marketing
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