Marketing An Introduction

This new edition has been completely updated to reflect the current state of marketing theory and practices. It explores major new trends and themes, and provides dynamic new examples of marketing in action

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Armstrong, Gary (Author)
Format: Book
Language:English
Published: Upper Saddle River, New Jersey Prentice Hall 1997
Edition:Fourth Edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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