MARKETING COMMUNICATIONS
How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all remember the Cadbury's gorilla drummer or the Budweiser Frogs? What do they say about the brand? How will you communicate your own marketing messages just as successfully? In this t...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Thomson Learning
2007
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing communications
MARKETING COMMUNICATIONS
Integrated Marketing Communications
