Marketing communications an integrated approach
First published in 1993, ""Marketing Communications"" is firmly established as an international bestseller. P R Smith's contribution to the acceptance and understanding of an integrated approach to marketing communications is now universally recognized. Both marketing profes...
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| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
2004
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| Edition: | Fourth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing communications an integrated approach