Integrated marketing communications
Integrated Marketing Communications challenges business to confront a fundamental dilemma in today's marketing--the fact that mass media advertising, by itself, no longer works. This landmark book reveals that strategies long used to deliver selling messages to a mass culture through a single m...
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| Main Authors: | , |
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| Format: | Book |
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Lincolnwood, Ill.
NTC Business Books
1993
©1993 |
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| Online Access: | Click Here to View Status and Holdings. |
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Integrated Marketing Communications