A reader in marketing communications

A reader in marketing communications

Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing comm...

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Bibliographic Details
Other Authors: Kitchen, Philip J
Format: Unknown
Language:English
Published: New York Routledge 2005
Subjects:
Advertising
Marketing
Communication in marketing
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