Marketing communications
With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the wo...
Saved in:
| Main Author: | |
|---|---|
| Format: | Unknown |
| Language: | English |
| Published: |
New York
Routledge, Taylor & Francis Group
2015
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
MARKETING COMMUNICATIONS 
A reader in marketing communications 
Integrated advertising, promotion & marketing communications