Marketing communications principles and practice
Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, the book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recogniz...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Int. Thompson
1999
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| Edition: | 1st ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Integrated Marketing Communications A Primer