Integrated Marketing Communications
Integrated Marketing Communications, second edition takes into account all aspects and elements of marketing communications. Based on the success of the first edition, David Pickton and Amanda Broderick have restructured this edition to make the three marketing communications models more explicit. E...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Prentice Hall
2005
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| Edition: | Second Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Integrated marketing communications