Strategic marketing communications new ways to build and integrate communications
Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the same direction.
Saved in:
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
London
Kogan Page
1999
©1999 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
Marketing communications an integrated approach