Strategic marketing communications new ways to build and integrate communications

Strategic marketing communications new ways to build and integrate communications

Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the same direction.

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Bibliographic Details
Main Authors: Smith, P. R. (Author), Berry, Chris (Author)
Other Authors: Pulford, Alan
Format: Unknown
Published: London Kogan Page 1999
©1999
Subjects:
Communication in marketing
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