Foundation Marketing

Foundation Marketing, third edition is an essential text for anyone seeking a no-nonsense introduction to marketing. Clear and easy to use, it offers practical examples to highlight the basics of marketing, including its strategic and international dimensions. With interactive features such as in-te...

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Bibliographic Details
Main Authors: Hill, Elizabeth 1960- (Author), O'Sullivan, Terry 1957- (Author)
Format: Book
Language:English
Published: Harlow, England Financial Times Prentice Hall 2004
Edition:Third edition
Series:Modular texts in business and economics
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Online Access:Click Here to View Status and Holdings.
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