Marketing Concepts and Strategies

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Bibliographic Details
Main Authors:	Dibb, Sally (Author), Simkin, Lyndon (Author), Pride, William M. (Author), Ferrell, O.C (Author)
Format:	Book
Language:	English
Published:	Boston, MA Houghton Mifflin 2006
Edition:	Fifth European Edition
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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