The marketer's visual tool kit
In marketing, as in life, a picture is easily worth a thousand words. Packed with illustrations, this book features charts, graphs and models that can be used to: select target markets; cultivate marketing innovation and creativity; position products or markets; analyze budgets and set prices; forec...
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| Format: | Unknown |
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New York
Amacon
1994
©1994 |
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| Online Access: | Click Here to View Status and Holdings. |
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Marketing simulation analysis for decision making 
Essentials of statistics in marketing