Foundations of marketing communications a European perspective

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Bibliographic Details
Main Author:	Pelsmacker, Patrick de 1957-
Other Authors:	Bergh, Joeri van den 1971-, Geuens, Maggie 1969-
Format:	Book
Published:	Upper Saddle River, NJ Financial Times/Prentice Hall 2005
Edition:	Rev. ed
Subjects:	Advertising Communication in marketing > Europe
Online Access:	Click Here to View Status and Holdings.
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