MARKETING CONCEPTS AND STRATEGIES
In a field driven by change, instructors are steadfast about one remarkable text: Pride/Ferrell's Marketing-preferred for its up-to-date, progressive content and an outstanding suite of supplements. To maximize the text's core strength, the authors have revised concepts, features, and exa...
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| Main Authors: | , , , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
Houghton Mifflin
1994
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| Edition: | SECOND EUROPEAN EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing Concepts and Strategies