MARKETING
Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
Houghton Mifflin Company
2008
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| Edition: | FOURTEENTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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MARKETING 
FOUNDATIONS OF MARKETING