Services marketing
The human factors that affect services marketing are dealt with in this volume. It aims to help students understand how to implement strategies in international and domestic service business
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Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
New York
John Wiley
1998
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Summary: | The human factors that affect services marketing are dealt with in this volume. It aims to help students understand how to implement strategies in international and domestic service business |
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Physical Description: | xxii, 570 pages illustrations 25 cm |
Format: | Faculty of Business and Management |
Bibliography: | Includes bibliographical references and indexes |
ISBN: | 0471180343 9780471180340 |