Services marketing

The human factors that affect services marketing are dealt with in this volume. It aims to help students understand how to implement strategies in international and domestic service business

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Bibliographic Details
Main Authors: Kurtz, David L. (Author), Clow, Kenneth E (Author)
Format: Book
Language:English
Published: New York John Wiley 1998
Subjects:
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Description
Summary:The human factors that affect services marketing are dealt with in this volume. It aims to help students understand how to implement strategies in international and domestic service business
Physical Description:xxii, 570 pages illustrations 25 cm
Format:Faculty of Business and Management
Bibliography:Includes bibliographical references and indexes
ISBN:0471180343
9780471180340