Services marketing
The human factors that affect services marketing are dealt with in this volume. It aims to help students understand how to implement strategies in international and domestic service business
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
John Wiley
1998
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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SERVICE MARKETING PEOPLE, TECHNOLOGY, STRATEGY 
SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY 
Services marketing people, technology, strategy