Services marketing

Services marketing

The human factors that affect services marketing are dealt with in this volume. It aims to help students understand how to implement strategies in international and domestic service business

Saved in:
Bibliographic Details
Main Authors: Kurtz, David L. (Author), Clow, Kenneth E (Author)
Format: Book
Language:English
Published: New York John Wiley 1998
Subjects:
Professions > Marketing
Service industries > Marketing
Customer services
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000nam a2200000#i 4501
001 wils-180162
005 202136121838
008 t1998 a 001 eng D
020 # # |a 0471180343 
020 # # |a 9780471180340 
040 # # |a UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5415.122  |b .K87 1998 
100 1 # |a Kurtz, David L.  |e author 
245 1 1 |a Services marketing  |c David L. Kurtz, Kenneth E. Clow 
264 # 1 |a New York  |b John Wiley  |c 1998 
264 # 4 |c ©1998 
300 # # |a xxii, 570 pages  |b illustrations  |c 25 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and indexes 
520 # # |a The human factors that affect services marketing are dealt with in this volume. It aims to help students understand how to implement strategies in international and domestic service business 
526 0 # |a OCS442  |b BA234  |5 FBM 
538 # # |a Faculty of Business and Management 
546 # # |a Marketing in Customer Service 
588 # # |a Bachelor of Customer Service Management (Hons.) 
650 # 0 |a Professions  |x Marketing 
650 # 0 |a Service industries  |x Marketing 
650 # 0 |a Customer services 
700 1 # |a Clow, Kenneth E  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=180162 
964 # # |c BOK  |d 01 

Similar Items