SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY

SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY

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Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This t...

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Bibliographic Details
Main Author: Lovelock, Christopher H. (Author)
Other Authors: Wirtz, Jochen
Format: Manuscript Book
Language:English
Published: Boston Prentice Hall 2011
Edition:Seventh edition
Subjects:
Marketing > Management
Professions > Marketing
Service industries > Marketing
Customer services > Marketing
Online Access:Click Here to View Status and Holdings.
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