SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This t...
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| Format: | Book |
| Language: | English |
| Published: |
Boston
Prentice Hall
2011
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| Edition: | Seventh edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Services marketing people, technology, strategy