SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY
The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
Prentice Hall
2011
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| Edition: | Seventh Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY