Services marketing

Services marketing

The human factors that affect services marketing are dealt with in this volume. It aims to help students understand how to implement strategies in international and domestic service business

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Bibliographic Details
Main Authors: Kurtz, David L. (Author), Clow, Kenneth E (Author)
Format: Book
Language:English
Published: New York John Wiley 1998
Subjects:
Professions > Marketing
Service industries > Marketing
Customer services
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