Segmenting the mature market identifying, targeting, and reaching America's diverse, booming senior markets

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Bibliographic Details
Main Author:	Morgan, Carol M
Other Authors:	Levy, Doran J
Format:	Unknown
Published:	Chicago, Ill. Probus Pub. Co. l993
Subjects:	Market segmentation > United States Aged consumers > Encyclopedias
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 1557384487
090	0	0	\|a HF5415.127 \|b .M67 1993
100	1	#	\|a Morgan, Carol M
245	1	1	\|a Segmenting the mature market \|b identifying, targeting, and reaching America's diverse, booming senior markets \|c Carol M. Morgan, Doran J. Levy
260	#	#	\|a Chicago, Ill. \|b Probus Pub. Co. \|c l993
300	#	#	\|a xvii, 363 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Market segmentation \|x United States
650	#	0	\|a Aged consumers \|x Encyclopedias
700	1	#	\|a Levy, Doran J
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=76562
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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