Segmenting the mature market identifying, targeting, and reaching America's diverse, booming senior markets

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Bibliographic Details
Main Author: Morgan, Carol M
Other Authors: Levy, Doran J
Format: Book
Published: Chicago, Ill. Probus Pub. Co. l993
Subjects:
Online Access:Click Here to View Status and Holdings.
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MARC

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020 # # |a 1557384487 
090 0 0 |a HF5415.127  |b .M67 1993 
100 1 # |a Morgan, Carol M 
245 1 1 |a Segmenting the mature market  |b identifying, targeting, and reaching America's diverse, booming senior markets  |c Carol M. Morgan, Doran J. Levy 
260 # # |a Chicago, Ill.  |b Probus Pub. Co.  |c l993 
300 # # |a xvii, 363 p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Market segmentation  |x United States 
650 # 0 |a Aged consumers  |x Encyclopedias 
700 1 # |a Levy, Doran J 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=76562 
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