Segmenting the mature market identifying, targeting, and reaching America's diverse, booming senior markets
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Format: | Book |
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Chicago, Ill.
Probus Pub. Co.
l993
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Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-76562 | ||
020 | # | # | |a 1557384487 |
090 | 0 | 0 | |a HF5415.127 |b .M67 1993 |
100 | 1 | # | |a Morgan, Carol M |
245 | 1 | 1 | |a Segmenting the mature market |b identifying, targeting, and reaching America's diverse, booming senior markets |c Carol M. Morgan, Doran J. Levy |
260 | # | # | |a Chicago, Ill. |b Probus Pub. Co. |c l993 |
300 | # | # | |a xvii, 363 p. |b ill. |c 24 cm |
504 | # | # | |a Includes bibliographical references and index |
650 | # | 0 | |a Market segmentation |x United States |
650 | # | 0 | |a Aged consumers |x Encyclopedias |
700 | 1 | # | |a Levy, Doran J |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=76562 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |
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