Segmenting the mature market identifying, targeting, and reaching America's diverse, booming senior markets

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Bibliographic Details
Main Author:	Morgan, Carol M
Other Authors:	Levy, Doran J
Format:	Unknown
Published:	Chicago, Ill. Probus Pub. Co. l993
Subjects:	Market segmentation > United States Aged consumers > Encyclopedias
Online Access:	Click Here to View Status and Holdings.
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