Market Segmentation How to do it, How to profit from it
Segmentation and marketing mapping are core areas of the marketing syllabus. Dealing with market segmentation, this book features diagrams and market maps. It is intended for students and executives
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London
Elservier Butterworth-Heinemann
2004 (printing 2007)
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Market segmentation