Market segmentation

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Bibliographic Details
Main Author:	Frank, Ronald Edward 1933-
Other Authors:	Wind, Yoram (joint author), Massy, William F. (joint author)
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall 1972
Series:	Prentice-Hall international series in management
Subjects:	Market segmentation
Online Access:	Click Here to View Status and Holdings.
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