Segmenting the mature market identifying, targeting, and reaching America's diverse, booming senior markets
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| Format: | Book |
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Chicago, Ill.
Probus Pub. Co.
l993
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvii, 363 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1557384487 |
Market segmentation