Segmenting the mature market identifying, targeting, and reaching America's diverse, booming senior markets

Segmenting the mature market identifying, targeting, and reaching America's diverse, booming senior markets

Saved in:
Bibliographic Details
Main Author: Morgan, Carol M
Other Authors: Levy, Doran J
Format: Unknown
Published: Chicago, Ill. Probus Pub. Co. l993
Subjects:
Market segmentation > United States
Aged consumers > Encyclopedias
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:xvii, 363 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:1557384487

Similar Items