Innovation Management and New Product Development

The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a manageme...

Full description

Saved in:
Bibliographic Details
Main Author: Trott, Paul (Author)
Format: Book
Language:English
Published: London Prentice Hall 2005
Edition:Third Edition
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process.
Physical Description:xxi, 536 pages illustrations 30 cm
Bibliography:Includes bibliographical references and index
ISBN:0273686437