Innovation management and new product development
This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Prentice Hall/Financial Times
2008
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Innovation management and new product development