Innovation management and new product development

Innovation management and new product development

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INNOVATION AND NEW PRODUCT DEVELOPMENT, 2ND EDITIONInnovation Management is often treated as a series of separate specialisms, rather than an integrated task. The second edition of Paul Trott's INNOVATION MANAGEMENT AND PRODUCT DEVELOPMENT, brings together innovation management and new product...

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Bibliographic Details
Main Author: Trott, Paul (Author)
Format: Unknown
Language:English
Published: Harlow, England Prentice Hall 2002
©2002
Edition:2nd Edition
Subjects:
Industrial management
Product management
Technological innovation > Management
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