Innovation Management and New Product Development
The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a manageme...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Prentice Hall
2005
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| Edition: | Third Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Innovation management and new product development
