Innovation Management and New Product Development

The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a manageme...

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Bibliographic Details
Main Author: Trott, Paul (Author)
Format: Book
Language:English
Published: London Prentice Hall 2005
Edition:Third Edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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526 0 # |a ENT652  |b BA233  |5 FBM 
526 0 # |a Innovation and Technology Management  |b Bachelor of Business Administration (Hons) Entrepreneurship  |5 Faculty of Business and Management 
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650 # 0 |a Product management 
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