Innovation Management and New Product Development
The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a manageme...
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
London
Prentice Hall
2005
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Edition: | Third Edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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005 | 202121894141 | ||
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020 | # | # | |a 0273686437 |q paperback |
040 | # | # | |a DLC |b eng |c DLC |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HD45 |b .T76 2004 |
100 | 1 | # | |a Trott, Paul |e author |
245 | 1 | 0 | |a Innovation Management and New Product Development |c Paul Trott |
250 | # | # | |a Third Edition |
264 | # | 1 | |a London |b Prentice Hall |c 2005 |
264 | # | 4 | |c ©2005 |
300 | # | # | |a xxi, 536 pages |b illustrations |c 30 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
504 | # | # | |a Includes bibliographical references and index |
520 | # | # | |a The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. |
526 | 0 | # | |a ENT652 |b BA233 |5 FBM |
526 | 0 | # | |a Innovation and Technology Management |b Bachelor of Business Administration (Hons) Entrepreneurship |5 Faculty of Business and Management |
650 | # | 0 | |a Industrial management |
650 | # | 0 | |a Product management |
650 | # | 0 | |a Technological innovation |x Management |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=338059 |
964 | # | # | |c BOK |d 01 |
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