Marketing management an Asian perspective
Marketing Management, Third Edition builds on the, multidisciplinary perspective and comprehensive coverage of its predecessors, while emphasizing new technology and marketing procedures in today's market, i.e. the Internet and the marketing of high tech products in Asia, cross-cultural analyse...
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| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore
Prentice Hall
2003
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| Edition: | Third Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 005 | 20193812210 | ||
| 008 | t2003 a 001 D eng D | ||
| 020 | # | # | |a 0131001353 |q paperback |
| 020 | # | # | |a 0131066250 |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.13 |b .M3524 2003 |
| 100 | 0 | # | |a Kotler, Philip |e author |
| 245 | 1 | 1 | |a Marketing management |b an Asian perspective |c Philip Kotler, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan |
| 250 | # | # | |a Third Edition |
| 264 | # | 1 | |a Singapore |b Prentice Hall |c 2003 |
| 264 | # | 4 | |c ©2003 |
| 300 | # | # | |a xxvi, 771 pages |b colour illustrations |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a Marketing Management, Third Edition builds on the, multidisciplinary perspective and comprehensive coverage of its predecessors, while emphasizing new technology and marketing procedures in today's market, i.e. the Internet and the marketing of high tech products in Asia, cross-cultural analyses of marketing practices, relationship marketing and customer relationship management in Asia. The text presents cutting-edge marketing concepts and practices for Asian marketing in the region's 12 most promising markets to provide an accessible, analytically based universal marketing approach to Asian insights. The authors examine understanding marketing management, analyzing marketing opportunities, developing market strategies, shaping the marketing offering and managing and delivering marketing programs. For marketing professionals. |
| 526 | 0 | # | |a MKT646 |b BA240 |5 BA |
| 526 | 0 | # | |a Strategic Marketing |b Bachelor of Business Administrations (Hons) Marketing |5 Faculty of Business Management |
| 650 | # | 0 | |a Marketing |x Management |z Asia |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | 1 | # | |a Angadi Patricia |e author |
| 700 | 1 | # | |a Leong, Siew Meng |e author |
| 700 | 1 | # | |a Tan, Tiong Chin |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=310274 |
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MARKETING MANAGEMENT AN ASIAN PERSPECTIVE 
MARKETING MANAGEMENT An Asian Perspective