MARKETING MANAGEMENT AN ASIAN PERSPECTIVE

MARKETING MANAGEMENT AN ASIAN PERSPECTIVE

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A textbook for advanced business undergrads and MBA students. The authors use an analytical, broad-based approach in their discussion of topics such as researching target markets, marketing information systems, designing market strategies, launching new products and services, advertising programs, m...

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Siew, Meng Leong (Author), Swee, Hoon Ang (Author), Chin, Tiong Tan (Author)
Format: Book
Language:English
Published: Singapore Prentice Hall, Inc. 1996
©1996
Subjects:
Marketing > Management
Marketing > Management > Asia
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