MARKETING MANAGEMENT An Asian Perspective

MARKETING MANAGEMENT An Asian Perspective

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For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts b...

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Swee, Hoon Ang (Author), Siew, Meng Leong (Author), Chin, Tiong Tan 1956- (Author)
Other Authors: Keller, Kevin Lane 1956-
Format: Book
Language:English
Published: Singapore Pearson Education South Asia Pte, 2013
Edition:SIXTH EDITION
Subjects:
Marketing > Management > Asia
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