MARKETING MANAGEMENT AN ASIAN PERSPECTIVE

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Bibliographic Details
Main Authors:	Kotler, Philip (Author), Ang, Swee Hoon (Author), Leong, Siew Meng (Author), Tan, Chin Tiong (Author)
Format:	Book Chapter
Language:	English
Published:	Singapore Prentice Hall 1999
Edition:	Second edition
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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