Marketing management an Asian perspective

Marketing management an Asian perspective

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Marketing Management, Third Edition builds on the, multidisciplinary perspective and comprehensive coverage of its predecessors, while emphasizing new technology and marketing procedures in today's market, i.e. the Internet and the marketing of high tech products in Asia, cross-cultural analyse...

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Angadi Patricia (Author), Leong, Siew Meng (Author), Tan, Tiong Chin (Author)
Format: Book
Language:English
Published: Singapore Prentice Hall 2003
Edition:Third Edition
Subjects:
Marketing > Management > Asia
Marketing > Management
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