Strategic Marketing for High Technology Products An Integrated Approach
In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products - and especially cutting edge ones - involves a complex and multidimensional bundl...
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| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge
2018
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing of high-technology products and innovations