Marketing of high-technology products and innovations

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Bibliographic Details
Main Author:	Mohr, Jakki J
Other Authors:	Sengupta, Sanjit, Slater, Stanley F
Format:	Book
Published:	Upper Saddle River, N.J . Pearson/Prentice Hall 2005
Edition:	2nd ed
Subjects:	High technology industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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