Strategic Marketing for High Technology Products An Integrated Approach
In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products - and especially cutting edge ones - involves a complex and multidimensional bundl...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge
2018
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 005 | 201901211425 | ||
| 008 | t2018 NYU ag| |#001 ##ENG#D | ||
| 020 | # | # | |a 9781138559288 |q hardback |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HC79.H53 |b F685 2018 |
| 100 | 1 | # | |a Fotiadis, Thomas |e author |
| 245 | 1 | 0 | |a Strategic Marketing for High Technology Products |b An Integrated Approach |c Thomas Fotiadis |
| 264 | # | 1 | |a New York |b Routledge |c 2018 |
| 264 | # | 4 | |c ©2018 |
| 300 | # | # | |a xi, 194 pages |b illustration |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products - and especially cutting edge ones - involves a complex and multidimensional bundle of specific and unique characteristics, such as the complexity of products, the intensity of the competition, confusion and/ or fear of adoption among consumers, fast pacing changes in the external environment. |
| 650 | # | 0 | |a High technology |x Marketing |
| 650 | # | 0 | |a High technology industries |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=934901 |
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Marketing of high-technology products and innovations