Advertising Research THEORY AND PRACTICE

Discover how to design and use advertising research. In order to become a successful advertising professional, it's important to understand the importance of research. Advertising Research: Theory & Practice shows readers how research helps advertisers make the best decisions in regards to...

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Bibliographic Details
Main Author: Davis, Joel J. 1950- (Author)
Format: Book
Language:English
Published: Upper Saddle River, NJ Prentice Hall 2012
Edition:Second edition
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Online Access:Click Here to View Status and Holdings.
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