100 Ways to Create a Great Ad

This is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be...

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Bibliographic Details
Main Author: Collins, Tim (Author)
Format: Book
Language:English
Published: London, UK Laurence King Publishing 2014
Subjects:
Online Access:Click Here to View Status and Holdings.
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