Advances in Advertising Research (Vol. III) Current Insights and Future Trends
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing num...
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| Other Authors: | , , |
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| Format: | Manuscript Book |
| Language: | English |
| Published: |
Wiesbaden, Germany
Springer Gabler
2012
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| Series: | European Advertising Academy
volume 3 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Advertising research theory and practice