International marketing

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Bibliographic Details
Main Author: Cateora, Philip R.
Other Authors: Graham, John L.
Format: Book
Published: Boston McGraw-Hill/Irwin 2005
Edition:12th edition
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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008 180607t 2005NYU ag# ##001 ##ENG#D
020 # # |a 9780071111027  |q paperback 
040 # # |a UKM  |d UiTM  |e rda 
090 0 0 |a HF1009.5  |b .C35 2005 
100 1 # |a Cateora, Philip R. 
245 1 0 |a International marketing  |c Philip R. Cateora, John L. Graham 
250 # # |a 12th edition 
260 # # |a Boston  |b McGraw-Hill/Irwin  |c 2005 
300 # # |a xxxiii, 697 page  |b illustration  |c 29 cm. 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
490 1 # |a McGraw-Hill/Irwin series in marketing 
504 # # |a Includes bibliographical references and indexes 
650 # 0 |a Export marketing 
650 # 0 |a International business enterprises 
700 1 # |a Graham, John L. 
830 # 0 |a McGraw-Hill/Irwin series in marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=563568 
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